“Where there is life, there is change” – that has always been and will always be the case. Every change you make in your company takes place against a specific background. This includes previous change projects as well as the unique history of your company.
With targeted and proven instruments, we examine the foundation of your change. We involve all relevant stakeholders – managers as well as employees. We perform reputation and media analyses. We evaluate relevant stakeholder’s positions with regard to their specific significance for the project. We look into your own individual change history and keep parallel projects in mind.
With the help of our analyses, we can help you understand internal and external expectations. This shows which priorities need to be set.
STRATEGY & PLANNING
A strategy combines a bundle of measures and rules within a given timeframe to achieve a specified goal. This strategy forms the basis of your project and is an essential starting point for your communication strategy. If you have both at your disposal, you can decide purposefully with whom, when, how, where and about what you talk and what to do additionally.
In the beginning, there are different scenarios for all change projects. For all these eventualities we prepare communication concepts because only very rarely can rely on the same pattern. This also means that at different times and with different courses of events, a different story has to be told. We support you in strategy and planning and, if necessary, help you to further develop the scenarios or adapt them to new developments.
Whatever strategic measures you plan to implement – our change specialists support you with their specifically tailored expertise. We develop the right strategies to involve employees in the project regardless of their position in the company. We moderate workshops and (large) group events, coach specialists and managers and accompany you and your team through regular feedback.
Our project managers can organize the change process for you or support you in all situations – from setting up the project office to optimizing your time management. If a project unintentionally runs into a crisis situation, we can call in experienced specialists from our CRISADVICE unit and support them ad hoc.
If the project requires additional resources, we can be your extended support unit. Whether for internal or external communication – with years of professional experience we have expertise in all necessary written, personal or digital tools.
Success in communication is measurable. Concrete statements on the success of all communication levels can be drawn up using various instruments. How is the initiation of communication to be assessed regarding costs, processes or the successful integration of all parties involved? How is the availability of messages and offers to all stakeholders to be evaluated? What direct or indirect effects did the communication offers have? Moreover, what business impact has communication had? If you can assess these issues using facts, then you will not only be able to report on successes; you can also lay the right foundation for future approaches.