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Crisis Communication


Crisis Communication


We support you before, during, and after the crisis.



Critical pressure groups are focusing on your organization? Your company’s reputation or its brand are threatened? One of your business-critical products is publicly criticized or has to be recalled? Your organization faces extraordinary challenges and is threatened by internal or external developments?

Even if you believe none of these situations apply to you – no company or organization is immune to a crisis. Are you aware of competitor and industry-specific threats to your organization? Is your organization ideally set-up for the pace and challenges in case of an emergency?

Our ADVICE PARTNERS crisis team is composed of experienced practitioners who have supported many companies and organizations during dramatic corporate crises in recent years. In contrast to agencies that offer crisis advice as one among many services, and unlike classical management consultancies that usually only focus on the financial aspects of a crisis, we are specialists for crisis prevention and intervention with a focus on communication.

Our modular system allows us to provide tailored support and a systematic approach: from individual consultation to supporting complete projects and continuous advice or ad-hoc assignments.

Crisis Prevention

A crisis can be triggered by a variety of factors: product damages, accidents, blackmail or extortion, violent conflicts, epidemics, rumors, supply shortages, data theft, environmental scandals, court proceedings, and many more. Such incidents affect a wide range of organizations – international corporations as well as small and medium-sized enterprises (SMEs).

Companies operating in classic high-risk industries are not the only entities facing these threats. Many companies that have never had to master a communicative crisis in their entire history have had to face serious difficulties due to a single business critical incident that caught them off-guard. Forgotten are all the years of successful work without any incidents: All media, whether classic or online, are acting more aggressively than ever due to the exponentially increasing competitive pressure within the industry. Thanks to social media, as well as other new communication possibilities and mechanisms, news spreads as quickly as lightning across the globe – in real time.

At the same time, consumers react more critically, more aggressively and are more sensitive than ever before. A company’s reputation and reputation management affect purchasing decisions, hiring potential, and customer retention. Nowadays, the public holds managers, owners, and CEOs personally responsible for the ineffective management of a crisis, empty promises and communication disasters.

Therefore, no one can afford to forego crisis prevention. Even if every crisis is different, there certain fundamental, general mechanisms and elements of crisis communication exist that can be prepare before a crisis and that every company should have at hand.

Our crisis communication team supports you
  • In developing a crisis communication manual and setting up your crisis committee
  • In getting you crisis-ready through crisis workshops and training
  • By auditing and evaluating existing crisis management structures
  • In setting up your crisis communication infrastructure
  • By testing your structures through crisis simulations using realistic scenarios for both on and offline communication

Crisis Intervention

Communication often has a low priority in the operative chaos which accompanies a crisis. Wrongly so. Even if the cause of a crisis has already been dealt with, the consequences of a lack of or incorrect communication can harm a company’s reputation in the long term. The good image is gone. In extreme cases, this goes hand-in-hand with considerable material and financial damage. Today, before making purchase decisions, consumers often research the reputation of the company. Equally, future employees also want to work for a “decent business”.

However, a crisis can also create opportunities: For example, organizations that deal with a crisis in an empathetic, open and authentic manner are positively perceived by the public. In doing so, organizations are also able to demonstrate that they act responsibly and dependable even under extraordinary circumstances, which can limit their reputational damage. However, good crisis communication follows rules that are fundamentally different from a company’s usual day-to-day communication.

In an emergency, ADVICE PARTNERS has your back. Together with you and your team, we swiftly analyze the situation and develop intervention measures that enable you to communicate with your stakeholders as quickly and as effectively as possible, to avert lasting internal and external disruptions and to thereby limit any reputational damage – quickly, result-driven and professionally.

Our Crisis Communication Team supports you
  • Monitors and analyses the reporting on the incident – across all channels and in real time
  • draws on their experience in advising on crisis management strategies and decision-making processes
  • offers operative backing by providing support for communicative tasks
  • is available for you 24/7 – every day of the year
  • supports you effectively in Germany and abroad thanks to our extensive global network


In the digital age, the saying “today’s news is tomorrow’s fish and chips papers” is no longer true. A glance at ranking companies google results is often enough to show that past crises are not easily erased from the public record and can have a significant and lasting impact on a company’s reputation.

The more media attention there is around a crisis, the longer it usually takes to drive negative reports and opinions out of the public eye. Not least of all, this especially applies to companies that have only invested minimal effort in public relations before the crisis. To counteract the reputational damage actively, first one has to analyze its extent. Which divisions or departments have suffered the most damage and how do stakeholders perceive the company at present and over time? The goal is to re-build the reputation and level of trust that existed before the crisis between the company and its various stakeholders or, ideally, to exceed it.

Based on a professional reputation analysis, we develop a holistic communication strategy that contributes to the rehabilitation of your company and your brand. Carefully selected measures such as target group-oriented placements of positive events in the media or strategic community management help to regain a positive public perception of the company.

  • In managing your stakeholders and keeping the dialogue going
  • In analyzing the status quo of your reputation and re-building your image through tailored communication concepts
  • In developing online and social media strategies to re-build trust within your community



Nicole Heyder

Managing Director


Further Services

Political Communication

Change Communication

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